The Process as Reward

The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act to change and control your life; and the procedure, the process is its own reward. – Amelia Earhart

When we finally figured out that Aerial Innovations of TN’s Value Proposition was our process….well, it didn’t light a creative fire under us. Is that what really set us apart from other photographers and made us unique? In fact, it took several days and weeks to let it sink in and then came the issue….how do we sell at process? 

Turns out, we didn’t have to sell the process, the process sold us. Time and again, clients would tell us, “Everything turned out great and it was so easy working with you!” We communicated well, knew their expectations and had the knowledge to deliver quality images. That was all because we have systems and processes in place.

This past few weeks, we have been working on creating and entirely new process for aerial video capture. We have the knowledge from several years of working with various systems and have filled in the gaps with new technology. It is exciting to watch the birth of a process, see where it gets streamlined and sculpted down until everyone can enjoy the final reward….easily creating a quality product that we are proud of. Never gets old. 

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